Using this simple method, you can build an identifiable and qualified audience of thousands of individuals, organisations, educational institutes with a genuine interest in your firm.

Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.

PESO stands for Paid, Earned, Shared, and Owned media, and is an invaluable tool for firms to develop programming activities that use every appropriate channel to reach their important audiences on an ongoing basis.