8 Ways to Break Through Marketplace Noise
8 simple ways to leverage PR effectively to break through the noise of the marketplace and enhance your reputation among your target audience and industry stakeholders.
Read more8 simple ways to leverage PR effectively to break through the noise of the marketplace and enhance your reputation among your target audience and industry stakeholders.
Read moreMedia comment and reviews continue to be highly influential among purchase decision makers, while social media posts relating to news coverage continues to draw some of the strongest traction among your social followers.
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Read moreBy shaping your message and your story through simple marcom activities from the outset, it is relatively simple to take full control of how you are seen online
Read morePositive coverage in the media can position a startup as a thought leader or disruptor in its industry, attracting attention and interest from potential customers, investors, and partners.
Read moreThe PESO model of marcom, which stands for Paid, Earned, Shared, and Owned media, can be particularly beneficial for startups and SMEs.
Read moreBuilding and maintaining a dialogue with the important writers and editors in your sector should be a key goal of every tech firms marketing communication programme in 2024.
Read moreBy crafting a quarterly PR plan using the PESO model, you can ensure a holistic and adaptable approach to your communication strategy throughout 2024.
Read moreNews and feature coverage doesn’t just “happen”. Journalists don’t ring up and ask for contributions to their latest feature. You have to seek it out and pitch for it.
Read moreSME tech firms should begin to see the benefits of a targeted media campaign – media coverage, mindshare, social media engagement, and a live press page – within 6 weeks of an initial briefing, and sometimes sooner.
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