PESO: A Comprehensive Marcom Framework for Startups & SMEs
The PESO model of marcom, which stands for Paid, Earned, Shared, and Owned media, can be particularly beneficial for startups and SMEs.
Read moreThe PESO model of marcom, which stands for Paid, Earned, Shared, and Owned media, can be particularly beneficial for startups and SMEs.
Read moreBuilding and maintaining a dialogue with the important writers and editors in your sector should be a key goal of every tech firms marketing communication programme in 2024.
Read morePersonal branding is not simply self-promotion; it is building an authentic authoritative and meaningful connection with your audience. It is sharing your values, experiences, and expertise in a way that resonates with others.
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