Authentic Content Is the Key to Good PR

Authentic content is not just about marketing; it's about building genuine connections with your important audiences - customers, prospects, partners, investors, govt agencies, skills pool, employees - which ultimately leads to business success.

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PR Tip #1: Get to Know Your Vertical Media

Every tech and specialised B2B PR campaign should start here: identifying and engaging with their vertical media - the rewards and credibility any resulting coverage brings repays the effort many times over.

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PR Drives Highest Value Content

Media comment and reviews continue to be highly influential among purchase decision makers, while social media posts relating to news coverage continues to draw some of the strongest traction among your social followers.

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How PR Drives SEO with Media Coverage

Even a start-up can use simple and classic PR techniques to build an authentic digital footprint to attract great SEO results – often within just 3 - 6 months of starting.

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6 Ways of Measuring PR Effectiveness

Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.

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Using PESO to Create a Cohesive Marketing Plan

PESO stands for Paid, Earned, Shared, and Owned media, and is an invaluable tool for firms to develop programming activities that use every appropriate channel to reach their important audiences on an ongoing basis.

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Snap!! Using Photos in Tech PR

In technology PR, where products and services are often complex and technical in nature, photographs can simplify the message and make it more accessible to a wider audience.

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Burst Out Of Your Social 'Bubble'

Your vertical trade media is where your industry comes to meet. Everyone subscribes: friends, colleagues, rivals, competitors, partners, investors, skills pool, employees. It’s the place to see and be seen.

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