4 Ways to Attract Tech Coverage

The key to unlocking these opportunities is ensuring the writers and editors you are pitching to are the people you want to reach, and ensuring the opportunity is correctly prepared and framed.

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Authentic Content Is the Key to Good PR

Authentic content is not just about marketing; it's about building genuine connections with your important audiences - customers, prospects, partners, investors, govt agencies, skills pool, employees - which ultimately leads to business success.

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PR Tip #1: Get to Know Your Vertical Media

Every tech and specialised B2B PR campaign should start here: identifying and engaging with their vertical media - the rewards and credibility any resulting coverage brings repays the effort many times over.

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PR Drives Highest Value Content

Media comment and reviews continue to be highly influential among purchase decision makers, while social media posts relating to news coverage continues to draw some of the strongest traction among your social followers.

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How PR Drives SEO with Media Coverage

Even a start-up can use simple and classic PR techniques to build an authentic digital footprint to attract great SEO results – often within just 3 - 6 months of starting.

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6 Ways of Measuring PR Effectiveness

Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.

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