It’s That Time of Year! Editorial Calendar Season!
News and feature coverage doesn’t just “happen”. Journalists don’t ring up and ask for contributions to their latest feature. You have to seek it out and pitch for it.
Read moreNews and feature coverage doesn’t just “happen”. Journalists don’t ring up and ask for contributions to their latest feature. You have to seek it out and pitch for it.
Read moreJust like the engineers and entrepreneurs behind most companies, leading trade writers and editors are serious individuals, many with more half a lifetime of industry experience.
Read moreSME tech firms should begin to see the benefits of a targeted media campaign – media coverage, mindshare, social media engagement, and a live press page – within 6 weeks of an initial briefing, and sometimes sooner.
Read moreEven a start-up can use simple and classic PR techniques to build an authentic digital footprint to attract great SEO results – often within just 3 - 6 months of starting.
Read moreNothing upsets a PR more than seeing ambitious tech companies waste their valuable news opportunities.
Read morePersonal branding is not simply self-promotion; it is building an authentic authoritative and meaningful connection with your audience. It is sharing your values, experiences, and expertise in a way that resonates with others.
Read moreUsing this simple method, you can build an identifiable and qualified audience of thousands of individuals, organisations, educational institutes with a genuine interest in your firm.
Read moreYour vertical trade media can crystalise your offering, and place it in the context of a real life market environment. They can bring it to life for your audience.
Read moreMeasuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.
Read morePESO stands for Paid, Earned, Shared, and Owned media, and is an invaluable tool for firms to develop programming activities that use every appropriate channel to reach their important audiences on an ongoing basis.
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