Nothing upsets a PR more than seeing ambitious tech companies waste their valuable news opportunities.

Personal branding is not simply self-promotion; it is building an authentic authoritative and meaningful connection with your audience. It is sharing your values, experiences, and expertise in a way that resonates with others.

Using this simple method, you can build an identifiable and qualified audience of thousands of individuals, organisations, educational institutes with a genuine interest in your firm.

Your vertical trade media can crystalise your offering, and place it in the context of a real life market environment. They can bring it to life for your audience.

Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.