Something I always suggest to clients is that they have a small stock of their own images to hand when embarking on any PR or media programme.
Why? You would be surprised how often journalists and media sites ask for them, and while anodyne ‘stock’ images are fine, using your own photos adds further messaging visualisation and proof of concept to your story, and publications prefer to use real, rather than ‘stock’ images to illustrate their stories. Photos add completeness and so increase your chances of publication
Photographs are important for technology PR for a number of reasons:
1. Visual Appeal: Photographs are a powerful visual tool that can quickly capture people's attention and create a lasting impression. In technology PR, where products and services are often complex and technical, photographs can simplify the message and make it more accessible to a wider audience.
2. Product Demonstrations: Photographs can be used to showcase the features and benefits of a technology product in a way that text alone cannot. For example, a photograph of a new smartphone can highlight its design, size, and screen quality in a way that words cannot.
3. Brand Identity: Photographs can help reinforce a brand's identity and differentiate it from competitors. Consistent use of photography style and color scheme can create a recognizable and memorable brand image.
4. Storytelling: Photographs can be used to tell a story about a technology product, service, or company. They can evoke emotions, illustrate user scenarios, and show how technology can solve real-world problems.
5. Social Media: In today's digital age, social media platforms are a vital part of technology PR. Photographs can help create engaging social media content that can be shared and amplified by users, increasing brand visibility and awareness.
In summary, photographs are a powerful tool in technology PR that can help simplify complex messages, showcase products and services, reinforce brand identity, tell stories, and create engaging social media content.
My advice is to get a professional photographer involved, and take a few snaps at every important event – product versions, new hires, new funding, everything. You’ll be happy you did.
If you want advice on this or any other aspect of running a press or PR campaign for your enterprise, please feel free to reach out