8 simple ways to leverage PR effectively to break through the noise of the marketplace and enhance your reputation among your target audience and industry stakeholders.

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Positive coverage in the media can position a startup as a thought leader or disruptor in its industry, attracting attention and interest from potential customers, investors, and partners.

By crafting a quarterly PR plan using the PESO model, you can ensure a holistic and adaptable approach to your communication strategy throughout 2024.

News and feature coverage doesn’t just “happen”. Journalists don’t ring up and ask for contributions to their latest feature. You have to seek it out and pitch for it.

Nothing upsets a PR more than seeing ambitious tech companies waste their valuable news opportunities.

Personal branding is not simply self-promotion; it is building an authentic authoritative and meaningful connection with your audience. It is sharing your values, experiences, and expertise in a way that resonates with others.

In technology PR, where products and services are often complex and technical in nature, photographs can simplify the message and make it more accessible to a wider audience.

Your vertical trade media is where your industry comes to meet. Everyone subscribes: friends, colleagues, rivals, competitors, partners, investors, skills pool, employees. It’s the place to see and be seen.