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PR Tip #1: Get to Know Your Vertical Media

Every tech and specialised B2B PR campaign should start here: identifying and engaging with their vertical media - the rewards and credibility any resulting coverage brings repays the effort many times over.

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How PR Drives SEO with Media Coverage

Even a start-up can use simple and classic PR techniques to build an authentic digital footprint to attract great SEO results – often within just 3 - 6 months of starting.

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6 Ways of Measuring PR Effectiveness

Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.

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