The key to unlocking these opportunities is ensuring the writers and editors you are pitching to are the people you want to reach, and ensuring the opportunity is correctly prepared and framed.

Your comms team should build your own ‘editorial calendar’ and populate it with communications opportunities spread across the year.

Almost every company event or milestone can be turned into a positive PR opportunity of some sort for your different audiences.

Every tech and specialised B2B PR campaign should start here: identifying and engaging with their vertical media - the rewards and credibility any resulting coverage brings repays the effort many times over.

8 simple ways to leverage PR effectively to break through the noise of the marketplace and enhance your reputation among your target audience and industry stakeholders.

By crafting a quarterly PR plan using the PESO model, you can ensure a holistic and adaptable approach to your communication strategy throughout 2024.

Just like the engineers and entrepreneurs behind most companies, leading trade writers and editors are serious individuals, many with more half a lifetime of industry experience.

SME tech firms should begin to see the benefits of a targeted media campaign – media coverage, mindshare, social media engagement, and a live press page – within 6 weeks of an initial briefing, and sometimes sooner.

Even a start-up can use simple and classic PR techniques to build an authentic digital footprint to attract great SEO results – often within just 3 - 6 months of starting.

Nothing upsets a PR more than seeing ambitious tech companies waste their valuable news opportunities.

Personal branding is not simply self-promotion; it is building an authentic authoritative and meaningful connection with your audience. It is sharing your values, experiences, and expertise in a way that resonates with others.

Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.