Four PR projects for July & August

Authentic content is not just about marketing; it's about building genuine connections with your important audiences - customers, prospects, partners, investors, govt agencies, skills pool, employees - which ultimately leads to business success.

Just like the engineers and entrepreneurs behind most companies, leading trade writers and editors are serious individuals, many with more half a lifetime of industry experience.

SME tech firms should begin to see the benefits of a targeted media campaign – media coverage, mindshare, social media engagement, and a live press page – within 6 weeks of an initial briefing, and sometimes sooner.

4 simple steps to Good PR: mapping out your ‘story’, identifying your ‘audience’, identifying your communications channels, and pressing ‘go’