Every tech and specialised B2B PR campaign should start here: identifying and engaging with their vertical media - the rewards and credibility any resulting coverage brings repays the effort many times over.

8 simple ways to leverage PR effectively to break through the noise of the marketplace and enhance your reputation among your target audience and industry stakeholders.

By crafting a quarterly PR plan using the PESO model, you can ensure a holistic and adaptable approach to your communication strategy throughout 2024.

SME tech firms should begin to see the benefits of a targeted media campaign – media coverage, mindshare, social media engagement, and a live press page – within 6 weeks of an initial briefing, and sometimes sooner.

Even a start-up can use simple and classic PR techniques to build an authentic digital footprint to attract great SEO results – often within just 3 - 6 months of starting.

Nothing upsets a PR more than seeing ambitious tech companies waste their valuable news opportunities.

Using this simple method, you can build an identifiable and qualified audience of thousands of individuals, organisations, educational institutes with a genuine interest in your firm.

PESO stands for Paid, Earned, Shared, and Owned media, and is an invaluable tool for firms to develop programming activities that use every appropriate channel to reach their important audiences on an ongoing basis.

Your vertical trade media is where your industry comes to meet. Everyone subscribes: friends, colleagues, rivals, competitors, partners, investors, skills pool, employees. It’s the place to see and be seen.