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PR Tip #1: Get to Know Your Vertical Media

Every tech and specialised B2B PR campaign should start here: identifying and engaging with their vertical media - the rewards and credibility any resulting coverage brings repays the effort many times over.

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PR Drives Highest Value Content

Media comment and reviews continue to be highly influential among purchase decision makers, while social media posts relating to news coverage continues to draw some of the strongest traction among your social followers.

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