By crafting a quarterly PR plan using the PESO model, you can ensure a holistic and adaptable approach to your communication strategy throughout 2024.

News and feature coverage doesn’t just “happen”. Journalists don’t ring up and ask for contributions to their latest feature. You have to seek it out and pitch for it.

Just like the engineers and entrepreneurs behind most companies, leading trade writers and editors are serious individuals, many with more half a lifetime of industry experience.

SME tech firms should begin to see the benefits of a targeted media campaign – media coverage, mindshare, social media engagement, and a live press page – within 6 weeks of an initial briefing, and sometimes sooner.

Nothing upsets a PR more than seeing ambitious tech companies waste their valuable news opportunities.