Your comms team should build your own ‘editorial calendar’ and populate it with communications opportunities spread across the year.

Four PR projects for July & August

Almost every company event or milestone can be turned into a positive PR opportunity of some sort for your different audiences.

Authentic content is not just about marketing; it's about building genuine connections with your important audiences - customers, prospects, partners, investors, govt agencies, skills pool, employees - which ultimately leads to business success.

8 simple ways to leverage PR effectively to break through the noise of the marketplace and enhance your reputation among your target audience and industry stakeholders.

By shaping your message and your story through simple marcom activities from the outset, it is relatively simple to take full control of how you are seen online

The PESO model of marcom, which stands for Paid, Earned, Shared, and Owned media, can be particularly beneficial for startups and SMEs. 

Even a start-up can use simple and classic PR techniques to build an authentic digital footprint to attract great SEO results – often within just 3 - 6 months of starting.

Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.

PESO stands for Paid, Earned, Shared, and Owned media, and is an invaluable tool for firms to develop programming activities that use every appropriate channel to reach their important audiences on an ongoing basis.

In technology PR, where products and services are often complex and technical in nature, photographs can simplify the message and make it more accessible to a wider audience.

4 simple steps to Good PR: mapping out your ‘story’, identifying your ‘audience’, identifying your communications channels, and pressing ‘go’