6 Ways of Measuring PR Effectiveness
Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.
Read moreMeasuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.
Read morePESO stands for Paid, Earned, Shared, and Owned media, and is an invaluable tool for firms to develop programming activities that use every appropriate channel to reach their important audiences on an ongoing basis.
Read moreIn technology PR, where products and services are often complex and technical in nature, photographs can simplify the message and make it more accessible to a wider audience.
Read more4 simple steps to Good PR: mapping out your ‘story’, identifying your ‘audience’, identifying your communications channels, and pressing ‘go’
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