Measuring the effectiveness of PR and determining its impact on your company's bottom line is a fraught task. Here are 6 ways to evaluate whether PR is leading to a positive ROI.

PESO stands for Paid, Earned, Shared, and Owned media, and is an invaluable tool for firms to develop programming activities that use every appropriate channel to reach their important audiences on an ongoing basis.

In technology PR, where products and services are often complex and technical in nature, photographs can simplify the message and make it more accessible to a wider audience.

4 simple steps to Good PR: mapping out your ‘story’, identifying your ‘audience’, identifying your communications channels, and pressing ‘go’