Media comment and reviews continue to be highly influential among purchase decision makers, while social media posts relating to news coverage continues to draw some of the strongest traction among your social followers.

The PESO model of marcom, which stands for Paid, Earned, Shared, and Owned media, can be particularly beneficial for startups and SMEs. 

Just like the engineers and entrepreneurs behind most companies, leading trade writers and editors are serious individuals, many with more half a lifetime of industry experience.

Personal branding is not simply self-promotion; it is building an authentic authoritative and meaningful connection with your audience. It is sharing your values, experiences, and expertise in a way that resonates with others.

Your vertical trade media can crystalise your offering, and place it in the context of a real life market environment. They can bring it to life for your audience.

In technology PR, where products and services are often complex and technical in nature, photographs can simplify the message and make it more accessible to a wider audience.