Using this simple method, you can build an identifiable and qualified audience of thousands of individuals, organisations, educational institutes with a genuine interest in your firm.

Your vertical trade media can crystalise your offering, and place it in the context of a real life market environment. They can bring it to life for your audience.

In technology PR, where products and services are often complex and technical in nature, photographs can simplify the message and make it more accessible to a wider audience.

Your vertical trade media is where your industry comes to meet. Everyone subscribes: friends, colleagues, rivals, competitors, partners, investors, skills pool, employees. It’s the place to see and be seen.